Branding

A brand isn’t just a logo or a tagline, it is the sum of the perceptions that are held about a business, product or service. Creating and managing effective, long-lasting brands is a core strength of Woodblock.

We take a strategic approach to branding. Through a detailed process of research and discovery, we delve deep into each project in order to understand what that brand needs to act like, feel like and stand for. Surfacing with insights we resolve strategic solutions that ensure the work we produce is built around a meaningful concept with the end user firmly in mind.

From small start-ups to large multinationals, the brands we have created are applied across a wide range of on and offline channels. Knowledge and experience across these platforms, as well as a methodical approach to regulating brand application, means our clients have the advice and instruction needed to achieve cohesion, consistency and increased brand equity.

Design

Woodblock holds experience and abilities in a wide range of different graphic design disciplines. From the fonts we select to the colours we choose, our approach to design is always based around achieving an objective. It could be to communicate a sales message, to influence someone’s perception of a company or to support an existing brand position.

We have strong knowledge of print including stocks, weights and printing techniques and experience in environment design including end-to-end production of signage, packaging, point of sale and event material.

Our experienced design team can work with a wide range of design styles and approaches – from corporate to cutting edge – ensuring the final result is always on brief. Strong attention to detail, good knowledge of new and emerging web and graphic design trends and a solid understanding of the purpose of the design piece, the target market and the intended response, are all hallmarks of Woodblock’s design work.

Print

Whether it is print, whether it is packaging, or whether it is direct mail, we understand the importance of getting things right. Nothing can substitute for experience and commitment. Our integrated approach to all of your printed needs across a wide range of services ensures your requirements are getting the very best of attention at all times. From graphic design, digital printing, offset printing, binding and finishing, mailing and distribution – we can tailor a print solution that will bring your business to life.

 

Like people, every business is different. We all have individual needs, expectations and goals. We know what works, we take the time to understand, and we ensure the services or products we provide are right for your business. For us print is not a commodity, it is an important source of value to your business, a means of promotion that is tangible.

Digital

Many companies find it challenging to succeed in the complex and constantly evolving digital space. Woodblock’s digital consulting services help clients understand, form and apply their business and marketing strategy in the digital environment. Our digital team have a unique mix of business, marketing and technical skills, giving Woodblock the tools and talent to effectively support and mentor clients on their digital journey.

 

Critical to the success of any digital activity is a solid understanding of the environment and the marketing techniques suitable to the client’s unique business. We work closely with our clients to identify these unique attributes and then audit, educate and implement digital strategies that deliver results.